ARTURO NUÑEZ, author of The Culture Compass: Navigate the Corporate World Without Losing Yourself (Simon & Schuster), is an executive, entrepreneur, and brand strategist with decades of experience helping build some of the world’s most influential brands, including Apple, Nike, PepsiCo, the NBA, and Nubank. He is the founder and CEO of AIE Creative, where he advises companies on leadership, branding, and building cultures that become competitive advantages. He serves on the boards of Estée Lauder Companies and Abercrombie & Fitch. Previously; he was chief marketing officer at Nubank and head of marketing for Latin America at Apple. Earlier in his career, he held senior leadership positions at Nike and the NBA. Nuñez is multilingual, co-founded Black Joy Thrive’s Black Men’s Retreat, serves on the boards of The Anti-Recidivism Coalition and The Nyah Project, and was recently named one of Latin America’s most influential marketing leaders by Advertising Week.