PAUL BOGAARDS is the principal of Bogaards Public Relations; as a former spokesperson and director of publicity and media relations at Alfred A. Knopf for 32 years, he directed some of the most successful book campaigns of the modern era. The list of authors he has worked with and campaigns he has worked on include Andre Agassi, Julia Child, Bill Clinton, Joan Didion, Bret Easton Ellis, James Ellroy, Tom Hanks, Carl Hiaasen, Kazuo Ishiguro, Stieg Larsson’s Millennium trilogy, and Supreme Court Justice Sonia Sotomayor.